The birth of the blog has led to an explosion in content on the Internet. Many blogs are receiving millions of hits, adding hundreds of articles and getting unbelievable exposure every single day. The attention some of these blogs are receiving has led to many larger companies paying for and adding the blog content to their website. This idea of using someone else’s content for your own publishing purposes is referred to as Micro-publishing.
Yahoo Finance, the largest business site on the Web, on Tuesday began carrying content from SeekingAlpha.com, a financial blog aggregator started two years ago by an analyst who was laid off during the worst of the bear market.
The move illustrates how financial blogs are rapidly maturing into a business that’s starting to interest large media companies. More than 12 million people visit Yahoo Finance every month.
The founder of Seeking Alpha states, “As the founder of Seeking Alpha, I want to provide some personal perspective on this event.”
“The impact of stock market blogs has only just begun,” said David Jackson, the former Morgan Stanley telecommunications analyst who founded SeekingAlpha. “Micro-publishing will fundamentally change the face of financial publishing.”
He then goes on to explain how micro-publishing will change the face of financial publishing, “Stock market blogs have reached the point where traditional financial media companies can no longer ignore them. TheStreet.com, MarketWatch and even The Wall Street Journal now frequently link to blog posts from their websites. But the impact of stock market blogs has only just begun; micro-publishing will fundamentally change the face of financial publishing in two key ways:
Bloggers and direct submissions to Seeking Alpha will now provide analysis of thousands of stocks that were previously neglected.
Investors write differently than journalists.
Since its inception, SeekingAlpha has grown into a considerable operation that now publishes nearly 100 articles a day on a host of stock-market related matters, from the outlook for Chinese shares to whether Vonage will ever generate enough cash to survive. It also provides conference call transcripts and analysis of recent filings for initial public offerings, among other things. Many of the site’s 200 contributors are professional money managers who have their own blogs and want wider exposure for their views. SeekingAlpha employs a crew of approximately 10 editors to ensure the articles read well.
Financial terms of the deal were unavailable.
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